A Happy Lunar Year Treat!
Limited Time Only.
Save 20% on our iconic HoliRoots Ritual Collection.
Healthy hair, wildly you
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Inspired by Ancient Indian Beauty Secrets & Deep Rooted Wisdom.
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Discover our collections
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I let my inner light shine
I let my inner light shine
I let my inner light shine
I let my inner light shine
I let my inner light shine
I let my inner light shine
I let my inner light shine
I let my inner light shine
I let my inner light shine
Time for a fable
View moreThis is a family business. Meet our founders
Sibling founders Akash & Niki Mehta are on a mission to bring Indian hair secrets to the world, inviting you to awaken your roots with wild wisdom.
Read our story
“OMG fabulous. First use on my fine hair and left it feeling so soft and manageable. No flyaway bits anymore without weighing it down. My new best hair care product. Thank you so much.”
Louise
“I really feel like these products are worth all the hype, they have transformed my hair.”
Renee
“I loved that when I applied the shampoo to my wet hair with only 2 pumps, it lathers super fast. I like that because I know that my hair is being cleansed deeply.”
Edith
