20% OFF SITEWIDE!

Because your hair deserves this… enjoy our Friends & Family event with code: FF20 Ends 09/29

SHOP

HoliRoots Wins Allure Best of Beauty

Inspired by the timeless Indian ritual of hair oiling.

SHOP NOW
I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine

This is a family business.

Sibling founders Akash & Niki Mehta are on a mission to bring Indian hair secrets to the world, inviting you to awaken your roots with wild wisdom.

Read our story

Save the wild ones

Protect your hair, protect their habitat.

Learn More