A Happy Lunar Year Treat!

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Save 20% on our iconic HoliRoots Ritual Collection.

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I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine I let my inner light shine

This is a family business. Meet our founders

Sibling founders Akash & Niki Mehta are on a mission to bring Indian hair secrets to the world, inviting you to awaken your roots with wild wisdom.

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Save the wild ones

Protect your hair, protect their habitat.

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