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DISCOVER RITUALHealthy hair, wildly you
Shop all productsUnlock your mane’s full potential with our new and nourishing MahaMane Smooth & Shine.
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View moreThis is a family business. Meet our founders
Sibling founders Akash & Niki Mehta are on a mission to bring Indian hair secrets to the world, inviting you to awaken your roots with wild wisdom.
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