Privacy Policy

This Privacy Policy governs the way Akita Brands collects, uses, maintains and discloses information collected from users (each, a “User”) of the fableandmane.com website (“Site”). This privacy policy applies to the site and all products and services offered by Akita Brands.

Personal identification information

We may collect personal identification information from our users in a variety of ways, including, but not limited to, when users visit our site, place an order, and in connection with other activities, services, features or resources we make available on our site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our Site uses “cookies” to enhance the user experience and for marketing purposes. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.

How we use collected information

Akita Brands may collect and use users personal information for the following purposes:

– To process payments

We may use the information users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.

– To send periodic emails

We may use the email address to send user information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product, promotions or service information, etc. If at any time the user would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures.

Our legal basis for processing your personal information

When we use your personal information we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.

The legal bases we may rely on include:

  1. consent: where you have given us clear consent for us to process your personal information for a specific purpose;
  2. contract: where our use of your personal information is necessary for the agreement we have with you, or because you have asked us to take specific steps before entering into an agreement;
  3. legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  4. legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests)

Further information—the personal information we collect, when and how we use it

For further details on when we collect personal information, what we collect as well as how we use it, please read the following sections:

When information is collectedWhat information we ask forHow and why we use your information 
When you register with usContact details: your name and email addressWe ask for this:— to create and manage your account with us— to communicate with you about your account
We will keep this information until:— you close your account with us— we close your account
When you place an order with usDelivery address and home billing address, payment details.To process your order and to communicate with you in relation to the processing of the order.We will keep this information until:— you close your account with us— we close your account





Fill in forms on our siteEmail address and phone numberWe use this information to respond to your customer service and general enquiries
We will keep this information until:— you close your account with us— we close your account
Subscribe to our mailing listEmail address, first and last nameWe will use use your email address and name to send you personalised email communication. Relating to product news and marketing information.
We will keep this information until:— you close your account with us— we close your accountUntil you unsubscribe from our mailing list. Until you request for us to manually delete you data.

We will also collect certain information automatically when you visit our Site, in particular:

  • when you access our site, we use “cookies” to make it easier for you to use our Site. These cookies record data about the pages you browse and the activities you carried out during your visit. Further details about our use of cookies is set out in our Cookie Policy; www.fableandmane.com/cookie-policy
  • we record details of the resources that you access to visit our site (for example, URL addresses, traffic data etc.);
  • we record information about the type of device you have used to visit our Site, your device settings, and the cause of any system errors. Your device manufacturer or operating system provider will have further details on what information your device makes available.

We also use services offered by Google, Facebook, Instagram and other similar social media platforms to better tailor our marketing communications and for targeted advertising. As part of this process, some personal information, such as your email address, is provided to the relevant third party, however for security purposes this data is “hashed” prior to being shared. Hashing is a process of identity masking or “pseudonymisation” which means we do not disclose your email but still enables linking between your social media presence and our website. Your personal information may be transmitted to countries outside of the EEA, such as the United States for certain service providers such as google and Facebook. If you would like more information about how your personal information may be transmitted, please contact [email protected] if you would like to make a request.

Who we share your personal information with

We routinely share  your name and delivery address details with our delivery partners for the purpose of processing your order. For a list of our third party suppliers please email [email protected]

This data sharing enables them to dispatch the goods you ordered directly to you and to contact you in relation to receiving the goods).

Some of those third party recipients may be based outside the European Economic Area — for further information including on how we safeguard your personal data when this occurs, we enter into data sharing agreements with our subcontractors to ensure that any information you give us that is transferred out of the EEA is adequately protected.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party.

Whether information has to be provided by you, and if so why

Transfer of your information out of the EEA

We may transfer your personal information to the following which are located outside the European Economic Area (EEA).

Such countries do not have the same data protection laws as the United Kingdom and EEA. While the European Commission has not given a formal decision that [such countries] provide an adequate level of data protection similar to those which apply in the United Kingdom and EEA, any transfer of your personal information will be subject to a safeguard European Commission approved contract (as permitted under [Article 46(5), which the Article 29 Working Party guidance confirms must be specified] of the General Data Protection Regulation) that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.

If you would like further information please contact us, please see ‘How to contact us’ below. We will not otherwise transfer your personal data outside of the United Kingdom or EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

Cookies and other tracking technologies

A cookie is a small text file which is placed onto your device for example computer, smartphone or other electronic device when you use our website. We use cookies and on our website. These help us recognise you and your device and store some information about your preferences or past actions.

For further information on cookies our use of when we will request your consent before placing them and how to disable them, please see our [insert link to Cookie Policy].

Marketing

We would like to send you information about,products and services, competitions and special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

We will only ask whether you would like us to send you marketing messages when you tick the relevant boxes when you complete our online order form or subscribe to our newsletter

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by:

—contacting us at [email protected] 

—using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts

It may take up to 30 days for this to take place.

For more information on your rights in relation to marketing, see ‘Your rights’ below.

Your rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  1. fair processing of information and transparency over how we use your use personal information
  2. access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
  3. require us to correct any mistakes in your information which we hold
  4. require the erasure of personal information concerning you in certain situations
  5. receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  6. object at any time to processing of personal information concerning you for direct marketing
  7. object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  8. object in certain other situations to our continued processing of your personal information
  9. otherwise restrict our processing of your personal information in certain circumstances

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  1. email, call or write to us
  2. let us have enough information to identify you [(eg account number, user name, registration details)], 
  3. let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  4. let us know the information to which your request relates including any account or reference numbers, if you have them

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Changes to this privacy policy

Akita Brands has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Akita Brands Ltd. (UK, Europe and Other Countries)

www.fableandmane.com

54 Queen Anne Street, London, W1G 8HN, UK

Akita Brands Inc. (USA & Canada)

www.fableandmane.com

45 Park Avenue #1902, New York, NY 10016, USA

Please contact us by emailing: [email protected] to speak to a Customer Service Representative.

Do you need extra help?

If you would like this website privacy policy in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).

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